The New Age of Designing a Custom Logo
As they say the first impression is the most lasting one, what do you consider leaves an impression of a company on its customers? Correct! The company logo is the company’s first impression.
Another question that arises is should the top management be actively involved with designing a custom logo for his or her business or as long as they just leave it to their design team or a third party design studio? Nowadays companies desire to be more personal making use of their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it usually is turned into a nice process if the following are kept in mind when making a custom logo:
Logos mostly fail due to a poor font choice. It’s rather a little difficult to select a font that will catch attention instead of allow identity be ignored. Certain tips can ease the decision of font:
? Avoid using common fonts, fonts that are used by the majority. Work with a unique font that will make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.
One should use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the eye you can be attracted to your brand or business? Carefully pick the image that may represent your company make certain it is in line with what your company does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading an image for your logo without realizing it’s already used by way of a company in the related or unrelated industry. That leads to numerous legal charges and issues.
Lastly and custom logo floor mats don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.